JOOLIA is a US-based Producer and DJ recognized for her distinctive voice in electronic music. Her signature Melodic Techno sound merges emotional depth, hypnotic rhythm, and cutting-edge production, driven by a clear artistic vision and a growing global presence. Both in the studio and on stage, she actively contributes to the evolution of the genre.

Her career began as part of Beverly Pills, the double-platinum electronic project behind internationally successful releases on Axtone Records, Armada Music, Universal Music, and Effective Records. In 2019, JOOLIA launched her solo career with “Coffee” on Effective Records, demonstrating her versatility across Melodic Techno, Tech House, and Afro Tech.

A defining moment in her artistic identity is “Dune”, her collaboration with Asher Swissa. The track has become JOOLIA’s signature work — a sonic calling card that encapsulates her cinematic sensibility, emotional depth, and storytelling approach to music production. Dune reflects her ability to build immersive musical narratives that resonate both on the dance floor and beyond it.

Beyond music production, JOOLIA is deeply involved in the full creative and technical process of her projects. She independently develops AI-driven and 3D music visuals, oversees concept creation, art direction, and post-production, and manages end-to-end delivery of her audiovisual releases. This hands-on approach allows her to build cohesive artistic worlds where sound, visuals, and narrative are tightly integrated.

Since 2021, JOOLIA has expanded her creative practice into visual and digital art, collaborating with 3D designers and exploring NFTs and immersive formats. Today, her focus is on developing next-generation DJ experiences powered by emerging technologies — combining music, real-time visuals, AI, and audience interaction into immersive live performances.

JOOLIA is also the owner of Beverly Pills Production, a creative and production studio specializing in complex, multidisciplinary projects at the intersection of music, technology, and visual storytelling. Through Beverly Pills, she has worked with major global teams and platforms including Netflix, HBO, Google, and other international partners, contributing to high-level productions that require both artistic vision and precise technical execution.

With residencies at top US venues and support from influential artists such as Asher Swissa and Diplo, JOOLIA stands at the intersection of music, technology, and culture. She is not only a producer and DJ, but a forward-thinking artist and creative director shaping the next chapter of electronic music and immersive performance.